About Us

Noowa is a small jewelry business founded and owned by two friends who hope to encompass our identities as Chinese American women through our self-designed brand. Our designs carry the duality of being Chinese American through the blending of contemporary styles with materials historically valued in Chinese culture. 

The Creation of Noowa

We want our jewelry business to reflect our values of cultural appreciation, authenticity, and celebrating femininity, which is why our name comes from the ancient Chinese goddess, Nüwa. In mythology, Nüwa was a creation goddess who molded humans from clay and mud. Ancient Chinese society revered Nüwa as one of the first deities who was known to be the protector of humanity. Taking her name as inspiration, we hope to share our heritage through our beautiful self-designed jewelry.